Throughout 2014, I worked on the website for iDataLabs, a big-data startup based in Redmond, Washington. The website is WordPress based, and was designed in collaboration between myself and a firm the company outsourced to.
This company has the capability to determine which software companies utilize specific software packages. For marketing and sales teams, this data is incredibly valuable, as competitive displacement strategies can utilize such data to high effect.
Modern design, responsive, and focused on B2B (business to business) marketing content. SEO and speed-optimized content was incredibly important. This new site was designed to have a search engine function tied directly to our product database, enabling customers to research software technologies in a straightforward and intuitive way.
- Adobe Photoshop
- Adobe Illustrator
- Mouseflow (mouse tracking analytics)
- Optimizely (A/B Testing)
- Google Analytics
- Google AdWords
- Bing Ads