iDataLabs TrackAnalytix Animation

Throughout 2014, I worked on the website for iDataLabs, a big-data startup based in Redmond, Washington. My first project was to design and create an animated video explaining our main product offering. All graphics and animation were produced by me.



This company has the capability to determine which software companies utilize specific software packages. For marketing and sales teams, this data is incredibly valuable, as competitive displacement strategies can utilize such data to high effect.

iDataLabs Website:


Short but sweet video briefly explaining how our product works, and how it benefits customers. We wanted the video to have flat and modern design elements, with eye catching colors and smooth animation.

Skills Involved


  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe AfterEffects
  • Ableton Live